Brochure Writing

Help Grove Christian Outreach Center create or update copy for a brochure to revamp their marketing materials and highlight their impact for key current and potential stakeholders.
Grove Christian Outreach Center
Williamsburg, VA, USA
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Grove Christian Outreach Center
Williamsburg, VA, USA

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Writing

Posted January 26th

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Project details

What we need
  • Ready-to-publish copy for a brochure
  • Collateral, to be used in conjunction with the Brochure Graphic Design project, for new marketing materials
Additional details

Under new leadership since 2019, the organization has had changes in the way programs are delivered and it is time to update our brochures that are leave behinds and handouts at events.

Our brochure paints a picture of the programs we deliver to a financial and food insecure community. The work we done is supported by a small staff and great group of volunteers. This piece will not only be used at community fairs, but also to attract new volunteers to want to be part of something great.

What we have in place
  • We currently have an outdated brochure, which should make it easy for you to get started. We also have details about our programs, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to focus on procuring additional food, clothing and hygiene items for the families we serve.

Having marketing materials that briefly describe our work while leaving an individual wanting to know more would be a great way to help us spread the word about our work.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager communicates theme, details and tone of content to be included
  • Volunteer Manager provides example(s) of existing brochure to be revamped and/or other marketing collateral to use as inspiration, if applicable
  • Volunteer Manager provides brand messaging guide and general marketing strategy, if applicable
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, including target audience(s), style and tone preferences and parameters
2
Milestone 2: First Draft
  • Professional shares first draft of copy with Volunteer Manager for feedback, especially with respect to style, tone, and clarity
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Grove Christian Outreach Center
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Our mission

Maintain an outreach center in the Grove Area of James City County in order to minister to the physical and spiritual needs of the poor and disadvantaged in the community.

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